EMT

Korea Economic Daily News on 10th July 2021

 

 

No. 1 export company of Dash Cam in Korea

Exports of 83.6 billion won out of 84.8 billion won in sales revenue last year

 

Achieved 10 Patents about Dash Cam Technology

Under development for A.I. powered Dash Cam.

 

The car Dash Cam remains power-on even while parked. It consumes about 200mA per hour of the vehicle battery. This is why the vehicle battery is discharged when parked for a long time.

  

EMT is a small but strong company that has developed a Dash Cam that turns off during parking and turns on in 0.7 seconds when an impact is detected. The Dash Cam made by this company does not consume power all the time, so it can prevent the vehicle battery from being discharged. EMT started targeting the global Dash Cam market, which is estimated to be worth $8 billion, with the so-called '0.7 second booting Dash Cam'. Jin-Kook Lee, CEO of EMT (pictured), said, “Unlike the Korean Dash Cam market, which has reached maturity, our goal is to dominate the global Dash Cam market that has just begun to open.”

  

To develop a Dash Cam that turns on in 0.7 seconds, EMT revamped the semiconductor application process (AP) that goes into the product. In collaboration with semiconductor manufacturers, the parts such as LCD screens, SD memory cards, and Wi-Fi antennas that take up time during initialization after the first power-on have been reduced as much as possible.

 

Instead, the functions related to cameras and storage devices closely related to recording are driven first. CEO Lee said, “In order to obtain technical cooperation in areas that are never disclosed by semiconductor manufacturers, the chief technology officer (CTO) was dispatched to semiconductor manufacturers to get their support” 

 

In addition to booting in 0.7 seconds, EMT has acquired more than 10 patents related to Dash Cam. The one is a technology that does not break a video file even when it ends abnormally during recording, and a technology that detects forgery or falsification of Dash Cam images. CEO Lee said, “As a venture company, I thought it was more important to secure core technology than to invest other areas such as sales and marketing. EMT’s employees are more than half (44) of its total staff (76) with professional R&D manpower. Among them, more than 10 are at the master's or doctoral level.

 

Having secured technological power, EMT is focusing on targeting overseas markets outside Korea. In the meantime, there have been many restrictions on the installation of Dash Cams in foreign countries due to personal information protection regulations. The Dash Cam market has just begun to open.

 

EMT earned 98.8 billion won from overseas sales of 102.9 billion won in 2019. It is the only domestic Dash Cam manufacturer to record exports exceeding 100 billion won. Compared to 2016, when exports accounted for only 8.3 billion won in sales of 23.5 billion won, this represents a 10-fold increase in export over the past three years. Last year, it recorded 84.8 billion won in sales despite COVID-19 pandemic situation. Exports accounted for 83.6 billion won. EMT was awarded the Golden Tower Order of Industrial in 2019 and was also selected as a venture 100 billion company in 2021 and a world-class company as well.

 

EMT plans to differentiate its technology level by developing an artificial intelligence (AI) Dash Cam in the future. “As autonomous driving technology develops, the number of cameras installed in vehicles is increasing,” said CEO Lee. “There is a practical limit to calculating everything in one central processing unit (CPU).”

 

He said, “We will develop edge AI computing technology such as automatically recognizing objects and license plates by applying artificial intelligence to the camera itself, and further advance additional technologies such as radar that goes into the camera.”